About
We know how things work on the ground — and how to prove what works.
Field-tested judgment. Lab-grade proof.
We’ve spent more than 15 years engineering systems that weren’t allowed to fail — from life-safety ride systems to satellite payloads. When your team innovates with us, you get a partner who can understand the reality on the ground as well as get the data to back it up.
Why we exist
To help innovators discover solutions at lightning speed through the power of structured experimentation.
What we value
First Principles Reasoning
01Bold innovation and lasting improvement require challenging assumptions. We use structured experimentation as an efficient tool to reason about how things actually work, down to their first principles — not about how they’re usually done.
Curious by Default
02Learning, growth, and success are intertwined. We are always reading, teaching what we’ve learned, mentoring our community, and testing our priors.
Truth Over Comfort
03We ruthlessly prioritize accuracy and honesty over convenience and corporate double-speak. We always report what the data says, including when it might be difficult to hear.
Value Before Efficiency
04Structured experimentation is efficient only if it also captures the design space being studied. We believe in working out what should be tested before figuring out how to do it faster. Efficiency is only a goal once you’re doing the right thing.
Built to a Higher Standard
05We scrutinize our work to meet and exceed the standards of organizations that build systems that aren’t allowed to fail. Everything we do must meet a strict standard for clarity, completeness, correctness, and consistency.
How we got here
Meet the founder.
From ride systems to satellites, Ray Warner has spent his career bringing complex systems to life that all started in the same place: a blank sheet of paper. At Disney, he led the mechanical engineering design of Walt Disney Imagineering’s Flight of Passage, still one of the most complex ride systems ever built and enjoyed by millions of guests. At Georgia Tech, he applies the same innovative mindset to designing and delivering cutting-edge technology, ranging from miniaturized sensor platforms to specialized satellites.
He started WIS after seeing businesses of all sizes seek rapid innovation, and recognizing that changing one variable at a time would not get them there. Engineers and scientists at Northrop Grumman, NAVSEA, and Oak Ridge National Laboratory have trained with him. For the past 15 years, he has worked at the intersection of academic concepts and practical application, distilling structured experimentation into a focused methodology for decision-makers.
Warner Innovation Systems is what happens when that method is applied to businesses instead of ride vehicles.
Raymond Warner, P.E.
Founder · Atlanta, GA
Credentials
- Principal Researcher, Georgia Tech Research InstituteSatellite programs, cutting-edge sensor platforms, and a lot in between.
- Lead Mechanical Engineer, Walt Disney ImagineeringMost notably Flight of Passage at Disney’s Animal Kingdom, one of the most complex ride systems ever developed — experienced by tens of millions of guests.
- Instructor, Georgia Tech Professional EducationDesign of Experiments I (DEF-5003P) and Design of Experiments II (DEF-5007P).
- BS + MS Mechanical EngineeringCalifornia Polytechnic State University, San Luis Obispo.
Same method, different industries.
Which of Your Nineteen Good Ideas Actually Works?
A Fortune 500 financial firm had nineteen ideas for improving a credit card mailer and no way to tell which ones worked. Testing them one at a time would have taken 475,000 prospects. Using a highly efficient structured experiment instead, they tested all nineteen at once with 100,000 prospects — and got a better answer.
Marketing · Oct 2026Read the experiment
Your Average Part Size Is Fine. So Why Don't the Parts Fit?
Sixteen carefully selected runs, instead of a full set of 64, found the two variables that set average shrinkage of injection molded parts. A third variable didn't affect the average at all, yet was driving the rework. The scrap problem was never the average size of the parts — it was the consistency between them.
Manufacturing · Sep 2026Read the experiment
Maximum Cleaning Power, Minimum Cost: Optimizing a Vacuum Brush Roller
Two of the three surviving variables cost almost exactly the same to change, but one bought nearly four times more cleaning performance per dollar. A 2³ factorial with five replicates optimized cleaning performance while keeping costs down.
Consumer Products · Sep 2026Read the experiment
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