Services
Consulting engagements, workshops, and corporate training — all built on the same methodology. We work with you directly, or we teach your team to run it themselves.
Every engagement starts with the same question: what decision do you need to make, and how much is getting it wrong going to cost you?
A focused engagement for teams with a specific decision to make. We design the experiment, validate the methodology, and guide the analysis.
Best for: Defined question. Existing data infrastructure.
End-to-end partnership from question framing through final decision. We're in the room — or on the call — for every phase of the work.
Best for: High-stakes decisions where the methodology has to be right.
Recurring advisory for teams building an internal experimentation function. Design reviews, results interpretation, and strategic guidance.
Best for: Organizations running experiments continuously.
Hands-on training for teams who want to build internal experimentation capability. Covers the full methodology — from identifying the right variables to interpreting results and making defensible decisions. Half-day and full-day formats available.
Best for: Leadership teams and cross-functional groups adopting experimentation as a shared practice.
Every engagement follows the same four-phase structure — regardless of scope. The rigor is non-negotiable; the timeline adapts to you.
We talk through the business decision you need to make, the factors you can control, and what's already been tried. No commitment required — just a rigorous intake conversation.
We build a factorial design that fits your constraints — balancing statistical power with what's operationally feasible. You get a clear run matrix, a pre-analysis plan, and no ambiguity about what you're measuring.
We stay close during the run. If something looks off — in the data, the execution, or the environment — we catch it before it invalidates your results.
We surface the effects that matter, separate signal from noise, and translate results into plain-English recommendations your team can defend — to the board, the CFO, and the market.
Factorial experimentation changes how teams across the business make decisions — not just in R&D.
"We ran more experiments in three months with WII than we had in the previous two years — and finally got answers we could defend."
VP Product
B2B SaaS, 250 employees
"The methodology was rigorous enough to satisfy our CFO and simple enough for our marketing team to actually execute. That’s a rare combination."
CMO
Consumer Goods, 1,200 employees
Placeholder — real client quotes added before launch
Schedule a call
A 30-minute discovery call to understand the decision you’re trying to make, your constraints, and whether factorial experimentation is the right fit. No sales pitch — just a rigorous intake.
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