Topic
Full Factorial
2 worked experiments using Full Factorial. Every study names its source, and many can be opened in Blueprint.
One Mailing: More Orders, Lower Fees, Higher Profit
A screening test beforehand had narrowed nineteen ideas to five. This follow-up experiment tested four pricing levers in all sixteen combinations — and found that the combination which resulted in the largest customer response was not the one the company should pursue.
Marketing · Oct 2026Read the experiment
Maximum Cleaning Power, Minimum Cost: Optimizing a Vacuum Brush Roller
Two of the three surviving variables cost almost exactly the same to change, but one bought nearly four times more cleaning performance per dollar. A 2³ factorial with five replicates optimized cleaning performance while keeping costs down.
Consumer Products · Sep 2026Read the experiment